"How they'll make enough money to justify double or whatever the price increase is? You'd think they'd have to double the price for the streaming services," Nollen said.Īlexandra is a Senior Entertainment and Media Reporter at Yahoo Finance. It's competitive, but they're still growing, and over time more sports could help to attract more users to those platforms." "Streaming subscribers are still growing. ![]() "Linear subscribers are falling by the wayside," Nollen said. Nollen agreed the "math is difficult" due to the high costs, although it might be a necessary step forward for companies hoping to survive the streaming wars. Are they now going to be able to get the subscribers necessary to be profitable in that business?" "The question there is: Can they put a pencil to it? Because the price is so high for the content. "There is so much money in sports, and getting live sports onto the streaming platforms is an area that is still not completely tapped," Jon Christian, EVP of digital media supply chain at Qvest, the largest media & entertainment-focused consulting company, previously told Yahoo Finance. ![]() Deals Outlook, demand for live sports, including sports-adjacent industries like sports gambling, will likely drive future M&A activity in the media space. "Even if all 5 million pay the $400 bucks a year.they're going to barely cover their costs."Īccording to PwC's biannual U.S. There are multiple YouTube TV packages that you can choose from based on your watching preferences. "Five million subscribers is just not enough," Pachter stressed. YouTube TV has more than 5 million subscribers and trial users as of July. The cable provider previously boasted 1.5 million to 2 million Sunday Ticket subscribers with each user paying about $300 per season. "It's an extremely expensive package of content," Tim Nollen, analyst at Macquarie Group, previously told Yahoo Finance Live, noting the Sunday Ticket package was not a profitable service for DirecTV. The report noted the NFL could receive additional payments depending on the number of YouTube subscribers added to the service, along with other performance benchmarks. Terms of the deal were not disclosed.Ī recent report from the New York Times, however, suggested YouTube was willing to pay as much as $2.5 billion to acquire the rights - $1 billion more than former rights holder DirecTV paid for the package. Cable cutting might not have been all it's cut out to be after all.Sunday Ticket, which makes out-of-market games available to fans nationwide, will be available as an add-on package on YouTube TV and standalone a-la-carte on YouTube Primetime Channels starting with the 2023 NFL season. ![]() It's still a bit of a bummer that channel offerings on the base packages of all these services haven't been broken out, though. TechCrunch notes from previous reporting that YouTube TV has long had intentions to take cues from platforms like Roku, Amazon Prime, Apple TV, and others by enabling users to pay for individual channels, so this plan appears to have been a long time in the making. You can then add the individual channels you want by clicking Update memberships on the page. To make sure you're only paying for the new add-on channels and not the Base Plan, head over to Settings > Membership > Manage and cancel the Base Plan. Both Sling TV and YouTube TV offer live TV packages with live sports, news, and entertainment + tons of on-demand shows and movies. YouTube TV users will have the flexibility to cancel a channel/network from their account at any time by navigating to the settings. It's worth noting that individual channel subscribers will continue to get unlimited DVR plus the ability to have up to three simultaneous streams and up to six user profiles.
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